You know what moves the needle — consistent follow-up, staying top-of-mind with your database, working your referral partners. But between originating, processing, and putting out fires, the marketing never actually happens. We built the system that changes that.
You're not just a loan officer. You're the marketer, the tech support, the content creator, the social media manager, and the follow-up department. All before 9 AM.
You promised yourself you'd be consistent this month. You're three posts behind, Canva is open on one tab, ChatGPT on another, and you're trying to remember what rates were this morning. The kids are in bed. You should be too.
A Zillow lead came in while you were at an appraisal. You meant to call back. Then you had two closings, a borrower crisis, and a compliance issue. By the time you followed up, they'd already talked to three other LOs.
You closed 30 loans last year. Great. How many of those borrowers heard from you since? You know the stat — 70% of past clients can't remember their LO's name after 12 months. Your database is a goldmine you're not mining.
Mailchimp for email. Another CRM for contacts. A social scheduler. A landing page builder. You're spending $300/month on tools that sit idle because you don't have time to learn them, let alone use them together.
You had coffee with that agent three months ago. Great meeting. You were going to send a co-marketing piece, set up a monthly check-in, share listing alerts. None of it happened. Now they're sending referrals to someone who did follow through.
The frustrating part? You're not clueless. You know consistent marketing works. You know follow-up matters. You know your database is gold. The problem isn't knowledge — it's bandwidth. And no amount of hustle fixes that.
Think about how your loan origination system works. A borrower hits a milestone, and the system fires. Disclosures go out. Conditions get tracked. Updates get sent. You don't wake up every morning deciding whether to run your LOS. It just runs.
Now imagine your marketing worked the same way. New lead comes in — follow-up fires in under two minutes. Past client's birthday? Card goes out. Realtor partner hasn't heard from you in 30 days? Touchpoint sent. Market update drops? Newsletter goes out to your entire database.
That's what Empower LO does. We build the system, load the campaigns, configure the automations, and turn it on. You focus on originating. The marketing happens whether you're busy or not.
This isn't a blank CRM with a login and a "good luck." Every feature below is pre-built, pre-configured, and designed for how mortgage professionals actually work.
New leads get a personalized text and email within 90 seconds. While your competitors are still checking their inbox, your system already made contact, asked qualifying questions, and booked a call.
Birthday messages, closing anniversaries, rate alerts, holiday outreach, past-client nurture, new-lead drips — all pre-written for mortgage, loaded into your account, and running from week one.
Automated drip campaigns for your referral partners. Co-marketing content, market updates, and touchpoints that keep you top-of-mind with the agents who send you business.
HighLevel's Conversation AI, pre-trained for mortgage. It qualifies leads, answers rate questions, and routes hot prospects to you — all while you're in closings or at your kid's soccer game.
Professional mortgage website and lead capture funnels, built and hosted. No Wix. No Squarespace. No paying a designer $3,000 for something you can't update yourself.
Connect your LOS and automate borrower updates at every milestone. From application to clear-to-close, your clients and agents stay informed without you picking up the phone.
Every plan also includes multi-channel conversations (SMS, email, calls, social DMs), a social media planner, AI writer, appointment scheduler, and API integrations. See the full platform →
"I am not a techy person at all. Cory did all the hard work and was so patient with me. My website is perfect and I'm so excited to start using the platform."
"They've consistently brought their A game. The level of service and support has been incredible from start to finish. This isn't a sign-up-and-figure-it-out platform."
"Blowing my mind daily with the tech and new ways of bringing in leads. The innovation is constant. Every time I log in there's something new that actually helps."
"I've worked with similar competitors in this space before. Empower LO has it down best for mortgage professionals. Nobody else is this dialed in for our industry."
"Hired Empower LO... they have a lot of updated content out of the box. Campaigns were running within a week. Highly recommend for any LO who doesn't want to DIY."
You're not learning a new platform for six months before seeing results. Here's the actual timeline most LOs experience.
Your account is live immediately. Pipelines, automations, campaigns, email templates — it's all there. This isn't a blank slate. It's a fully-configured mortgage marketing system with your name on it.
Our team walks you through branding customization, database import, and which campaigns to activate first. No watching 40 YouTube tutorials. A real person who understands mortgage gets you set up.
Past-client nurture is active. New-lead follow-up is firing. Your database heard from you for the first time in months. Your realtor partners got a touchpoint. You didn't do any of it manually.
Birthday messages went out. Market updates landed. Leads that came in got instant follow-up. You've attended an Open Office Hours call and got a question answered live. You're starting to trust that this actually runs.
Months in, your pipeline stays warm. Referral partners stay engaged. Past clients remember you when their neighbor asks about refinancing. You check the dashboard when you want to. The system runs whether you look at it or not.
Growing a team? See how Empower LO scales with you on our Teams & Leaders page. Want to explore the full platform? Check out our Platform Overview. Ready to see numbers? View pricing.
Every day your marketing doesn't run, leads go cold, past clients forget you, and referral partners drift. Not because you don't care — because you're too busy closing loans to also be a one-person marketing agency.
Empower LO was built by a loan officer who had the same problem. Trusted by 2,500+ LOs who solved it.
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