Dashboards, campaign performance, lead source tracking, and team activity — all in one place. Make decisions with data, not gut feelings.
Open your dashboard in the morning and know exactly where you stand. No spreadsheets, no asking your ops team, no end-of-month surprises.
Here's a question: how much did you spend on marketing last month? And how many of those leads actually turned into funded loans? If you can't answer both questions in under 10 seconds, you have a reporting problem.
Most loan officers operate on gut feel. They "think" Facebook is working. They "feel like" referrals are their best source. They "hope" their follow-up is good enough. But they don't know.
That's dangerous. Because when rates shift, when budgets tighten, when you need to decide where to invest your next marketing dollar — gut feelings don't cut it. You need numbers.
Empower LO tracks everything automatically. Every lead, every call, every text, every email open, every pipeline movement, every funded loan. The data collects in the background while you work. When you need answers, they're already there — waiting on your dashboard.
The LOs who scale are the ones who know their numbers. Cost per lead. Conversion rate by source. Response time. Campaign engagement. These aren't vanity metrics — they're the levers that grow your business.
Every email, text, and automation in Empower LO is tracked. You'll see open rates, click-through rates, reply rates, and — most importantly — which campaigns are actually generating appointments and applications.
Where are your best leads really coming from? Not just "which source sends the most leads" — but which source produces the most funded loans? Empower LO tracks the full journey so you can invest where it counts.
Referrals: highest close rate (29%) · Facebook: lowest cost per lead
For branch managers and team leaders: real-time visibility into every LO's activity, follow-up compliance, and pipeline performance. Accountability without micromanagement.
Whether you're an individual producer tracking your own performance or a manager overseeing a team of 20, the reporting scales with you.
Your personal command center. See your lead volume, pipeline value, conversion rates, campaign performance, and response times — all in one view. Know exactly where to focus your energy.
The 30,000-foot view. See aggregate performance across your entire team, compare producers side-by-side, identify coaching opportunities, and spot problems before they cost you loans.
You don't need to configure anything. The data collects automatically — you just use it.
Every lead, call, text, email, appointment, and pipeline movement is tracked in the background. No manual logging. No spreadsheets.
Open your dashboard and see current metrics — not last month's numbers. Real-time data means real-time decisions.
See which sources convert best, which campaigns engage, where leads stall in your pipeline, and which team members need coaching.
Cut what's not working, invest in what is. Data-driven decisions beat gut feelings every time — especially when budgets are tight.
Empower LO tracks the metrics that actually move your mortgage business forward — not just pretty graphs with meaningless numbers.
How much are you paying for each lead, broken down by source? Google Ads at $38/lead vs. Facebook at $22/lead changes where you put your next dollar.
What percentage of leads become applications? What percentage of apps become funded loans? Know your funnel numbers at every stage.
Responding in under 5 minutes increases contact rates by 900%. Track your average response time and make sure no lead waits longer than they should.
Are your emails getting opened? Are people clicking? Track engagement for every campaign to identify what resonates and what falls flat.
How fast do leads move through your pipeline? How long do deals sit in each stage? Identify bottlenecks before they cost you closings.
For every dollar you spend on marketing, how much revenue comes back? Track ROI by channel, campaign, and time period to invest with confidence.
Compare producer activity side by side. See who's following up, who's converting, and who needs coaching — all in one view.
Connect funded loans back to the original lead source. Know exactly which campaigns and channels are driving real revenue — not just clicks.
Spot patterns over weeks and months. See if lead quality is improving, response times are tightening, and close rates are trending in the right direction.
The LOs who scale are the ones who know what's working — and do more of it. Get the visibility you've been missing.
Built for mortgage professionals who are done guessing.