For branch managers and team leaders who need more than a shared login. Deploy marketing at scale, distribute leads fairly, onboard new hires fast, and see exactly what's working.
If you're managing a team of loan officers, you already know the chaos. Here's what changes.
| Challenge | Before Empower LO | After Empower LO |
|---|---|---|
| Onboarding new LOs | 3-6 months to "figure out" their own marketing | Live with campaigns running in under a week |
| Marketing consistency | Every LO does their own thing (or nothing) | Standardized campaigns deployed to every account |
| Lead distribution | Manual, uneven, "whoever checks email first" | Automated round robin with weighted rules |
| Visibility into activity | "How many calls did you make?" (no real answer) | Real-time dashboards showing activity per producer |
| Follow-up compliance | Leads die in inboxes — no one knows until it's too late | Automated follow-up ensures no lead goes untouched |
| Brand consistency | Rogue templates, off-brand emails, compliance risk | Shared templates and brand-locked assets |
| Reporting | Spreadsheet from each LO (if they bother) | Centralized reporting across all team members |
When a new LO joins your team, don't hand them a blank CRM and say "good luck." Deploy a pre-configured snapshot with your team's pipelines, campaigns, templates, and automations — all branded and ready to go.
New hire Kelly Rodriguez is live and marketing in 47 minutes
No more "who's up next?" No more cherry-picking. Empower LO distributes leads automatically based on rules you set — round robin, weighted, geographic, or custom logic.
Not everyone needs access to everything. Empower LO's role-based permissions let you control what each team member can see, edit, and manage.
Full access to all team accounts, reporting, billing, and configuration. Deploy snapshots, manage permissions, view all pipelines.
Full access to their own pipeline, contacts, conversations, and campaigns. Can customize templates within brand guidelines.
Limited access — can manage conversations, update contacts, and move pipeline deals, but can't modify campaigns or templates.
The hardest part of managing a team isn't strategy — it's visibility. Who's following up? Who's letting leads die? Who's actually using the tools? Empower LO's team dashboards give you the answers without awkward check-in meetings.
If you're reading this page, you're probably a branch manager, team lead, or broker who's tired of the same problems: inconsistent marketing, no visibility, and the constant nagging feeling that leads are being wasted.
We get it. Michael McAllister, Empower LO's founder, spent years as a producing manager before building this platform. He knows what it's like to have a team of LOs with different skill levels, different levels of motivation, and wildly different approaches to marketing.
Empower LO's team tools solve three problems:
1. Standardization — Every LO gets the same proven system. No more "I'll figure out my own marketing." The campaigns are built, loaded, and running.
2. Visibility — You see what's happening without asking. Real-time dashboards, activity reports, and pipeline views across your entire team.
3. Speed — New hires are live in days, not months. Proven campaigns deploy with one click. Leads get distributed and followed up automatically.
The result? Your team markets consistently, follows up reliably, and you finally have the data to make decisions — without spending your weekends building spreadsheets.
Deploy proven campaigns to every producer. Distribute leads automatically. See what's working across your entire team.
Built for managers who are tired of hoping their team follows up.