Every loan officer knows follow-up wins deals. But you're in closings, on calls, and living your life. Empower LO's automation engine handles the outreach you can't — 24/7, 365 days a year.
It's not your rates. It's not your product lineup. It's not your marketing. It's your follow-up.
Studies show that leads contacted within 2 minutes are 21x more likely to convert than leads contacted after 30 minutes. But the average loan officer takes over 4 hours to respond to a new lead. By then, three other LOs have already called.
And it's not just new leads. Past clients forget you in 18 months. Realtors stop referring if they don't hear from you. Birthday and anniversary touchpoints get missed. Rate changes happen and nobody tells your database.
The solution isn't "try harder." The solution is a system that does it for you.
When a new lead comes in — from any source — they get contacted in under 2 minutes. Automatically. Before they even close the browser tab.
The easiest touchpoints you'll ever send — and the ones most LOs miss. Empower LO sends personalized birthday and home anniversary messages automatically, keeping you top-of-mind with zero effort.
Your past clients are your most valuable asset. They'll buy again, refinance, and refer friends — but only if they remember you. Most LOs go silent after closing. Empower LO keeps the relationship alive automatically.
Building agent relationships is a long game. Empower LO's realtor drip campaigns keep you visible to agents over weeks and months — sharing value, not just asking for business.
When rates move, your database should hear about it from you — not from a competitor's Facebook ad. Empower LO makes it easy to blast rate updates to targeted segments of your contacts.
Here's what happens when all five automation types run simultaneously: a new lead gets contacted instantly. If they don't convert today, they enter long-term nurture. Their birthday gets remembered. If they're an agent, they get the partner drip. When rates change, everyone relevant gets notified.
Your database doesn't go cold. Leads that said "not right now" hear from you 6 months later when they're ready. Past clients refer their friends because you stayed in touch. Agents send you deals because you never stopped providing value.
This is the compound effect of consistent, automated communication. And it's why Empower LO clients have sent over 50 million emails and texts through the platform since 2018.
emails and texts sent by Empower LO clients since 2018
Get the automation engine that's sent 50M+ messages for mortgage professionals. Pre-built, pre-loaded, and ready to run from day one.
Your next client is waiting. Don't make them wait too long.