Empower LO connects to your LOS, lead sources, calendars, ad platforms, and 5,000+ apps. One platform. Everything flows through it.
Your mortgage business runs on a dozen tools. Empower LO sits at the center, pulling data in from your lead sources and pushing updates out to your LOS, calendar, and more.
Every integration serves one purpose: eliminating manual data entry and ensuring information flows to where it needs to be — without you touching it.
Google Ads, Facebook, Zillow, LendingTree, website forms — leads flow directly into your Empower LO pipeline the instant they submit.
Speed-to-lead sequences fire immediately. AI responds. Appointments book. The lead is engaged before you even see the notification.
Loan milestones from your LOS (Arive, LendingPad, Calyx) flow back into your CRM. Pipeline stages update automatically. Borrowers get notified.
Booked appointments appear on your Google or Outlook calendar. Blocked time reflects in availability. No double-bookings, no missed meetings.
The biggest pain point for every LO: data lives in two places. Your leads are in your CRM, your loans are in your LOS, and nothing syncs. With Empower LO's LOS integrations, loan status flows back into your CRM automatically.
Why it matters: When a loan moves from "In UW" to "Clear to Close" in your LOS, your CRM pipeline updates automatically. Your borrower gets a congratulations text. Your realtor partner gets an email. You didn't touch a thing — but your client experience is flawless.
Status pulled from LOS · Last sync: 2 min ago
When someone fills out your Google or Facebook ad form, that lead should be in your CRM — getting an automated response — within seconds. Not hours. Not "when you check your email." Seconds.
Why it matters: The industry average response time for Facebook leads is over 24 hours. By then, the lead has talked to 3 other LOs. With Empower LO, your response hits in under 2 minutes — and you're the first call they take.
For the tools that don't have a native integration, Zapier and our REST API bridge the gap. If it exists, you can connect it.
Connect Empower LO to 5,000+ apps with no-code automations. Pull in leads from any source, push data to your LOS, trigger actions in other tools when CRM events happen.
Full API access for teams and enterprises with custom tech stacks. Build proprietary integrations, automate complex data flows, or connect to internal systems.
Two-way sync with Google Calendar, Outlook, and Gmail. Appointments book to your real calendar. Email conversations sync to contact records. No double-bookings.
It's not just about connecting tools. It's about understanding what each connection does for your business and why it matters.
What it does: Leads from your Google Ads campaigns flow directly into your Empower LO pipeline. No CSV exports, no manual entry. The lead appears in your CRM the instant they submit a form — tagged with keyword, ad group, and campaign data.
Why it matters: Speed-to-lead starts at the source. When a Google Ad lead hits your CRM instantly, your automation fires within seconds. You're the first LO to respond — every time. Plus, conversion data flows back to Google so their algorithm learns which clicks turn into funded loans.
What it does: Facebook Lead Form ads connect directly. When someone fills out your ad form, they're immediately added to your pipeline with all the info they submitted — name, phone, email, and any custom questions.
Why it matters: Facebook leads go cold fast. The industry average response time is over 24 hours. With Empower LO, your response hits in under 2 minutes. That's the difference between "I already went with someone else" and "when can we talk?"
What it does: Two-way sync with Google Calendar and Outlook. When AI or automation books an appointment, it appears on your calendar. When you block time, it's reflected in booking availability.
Why it matters: No double-bookings. No missed appointments. Leads can self-schedule at times you're actually available — and automated reminders (email + SMS) reduce no-shows by up to 40%.
CRM. Email marketing. Text messaging. Landing pages. Calendar scheduling. Social media management. Reputation management. Maybe a separate AI chatbot. Maybe a separate pipeline tool.
Each one costs $30-200/month. Each one has its own login, its own data, its own learning curve. And none of them talk to each other natively — you're duct-taping them together with Zapier and manual exports.
Empower LO replaces most of them. CRM, email, SMS, landing pages, calendar booking, pipeline, reputation management, AI chatbot, social posting — it's all built in. One platform, one login, one source of truth.
And for the tools you need to keep — like your LOS — Empower LO integrates natively. Arive, LendingPad, and Calyx milestones flow into your pipeline. Status updates trigger borrower notifications. Your LOS data and your CRM data finally live in the same world.
That's not just a convenience. It's a competitive advantage. While other LOs are copy-pasting between tabs, your data flows automatically. While they're checking three dashboards, you have one. While they're paying $500+/month across 8 tools, you're running everything from a single platform.
Stop paying for tools that don't talk to each other. Get a mortgage marketing platform that integrates with everything you already use.
Your tools should work together. Now they do.