PRICING

Two ways to work with us.
Pick the fit.

The Empower LO Platform is the productized track. Launch, Scale, and Teams plans for producers and rosters that want it ready to run. Custom Builds are scoped engagements for mortgage companies that need HighLevel modeled to their business. Month-to-month subscriptions on the Platform. Written scopes and terms on Custom Builds.

Launch
Everything you need to start executing
$197 /mo
+ $300 one-time setup
$20 in free usage included monthly
Get Started →
  • Multi-Channel Conversations
  • High Quality Email Templates
  • Pre-Built Mortgage Automations
  • Built-in Appointment Scheduler
  • Website, Form, & Funnel Builder
  • Social Media Planner
  • AI Writer & Image Generator
  • API & Zapier Integrations
  • Unlimited Admin & Support Users
  • Empower Toolkit Access
  • Activity Tracker
  • Loan Advisor
  • Rate Monitor
  • Newsletter Pro
Most Popular
Scale
For LOs ready to accelerate growth
$297 /mo
+ $300 one-time setup
$30 in free usage included monthly
Get Started →
  • Everything in Launch, plus:
  • 3x Weekly Open Office Hours Calls
  • Additional $10/mo in free usage
  • Priority #scale communications channel
  • Free LOS Integration Support
  • Eligible to add LeadEngine
Teams
The Platform deployed across your roster
$497 /mo
Starting price. Final scope depends on roster and implementation needs.
Book a Team Call →
  • Everything in Scale, plus:
  • Team snapshot management
  • Advanced lead distribution
  • Round robin & custom routing
  • Team-level LOS integrations
  • Brand governance across producers
  • Dedicated account manager
  • Bulk onboarding & rollout tools
EMPOWER LO CUSTOM BUILDS · IMPLEMENTATION TRACK

For mortgage companies that need it built, not bought.

Custom HighLevel implementation engagements. Discovery, architecture, build, rollout, and ongoing partnership configured around your producers, lead sources, onboarding, and operations. The same operators behind every productized account, configuring the build around your company.

Most builds launch in 30 to 60 days. Pricing is scoped to your operation. We tell you what it costs and what the timeline looks like before you commit.

TYPICAL SCOPE INCLUDES
COMPARE PLANS

Everything Side by Side

All plans include the core platform. Here's what's different.

Launch Scale Teams
Platform & Tools
Multi-Channel Conversations✓✓✓
Email Templates Library✓✓✓
Pre-Built Mortgage Automations✓✓✓
Appointment Scheduler✓✓✓
Website, Form & Funnel Builder✓✓✓
Social Media Planner✓✓✓
AI Writer & Image Generator✓✓✓
API & Zapier Integrations✓✓✓
Unlimited Admin & Support Users✓✓✓
Support & Community
Chat & Ticket Support✓✓✓
Open Office Hours (weekly)—3x3x
Priority #scale Channel—✓✓
LOS Integration Support—✓✓
Dedicated Account Manager——✓
Growth Add-Ons
Free Monthly Usage Credits$20$30Custom
LeadEngine Add-On Eligibility—✓✓
Team Features
Team Snapshot Management——✓
Advanced Lead Distribution——✓
Team-Level LOS Integrations——✓
Custom Account Configuration——✓
FAQ

Common Questions

Everything you need to know before getting started.

What's the difference between the Teams plan and a Custom Build?+
The Teams plan is the productized Empower LO Platform deployed across your roster. Same campaigns, automations, and pipelines, configured for every producer. Right fit for most teams. A Custom Build is a different engagement: we model your business in HighLevel and build the infrastructure to fit. Right fit for companies that need custom routing logic, multi-brand governance, custom permissions, or LOS-deep integrations the productized platform doesn't ship.
How does Custom Build pricing work?+
Custom Builds are scoped engagements. Pricing depends on the size of your operation, the depth of integrations, the rollout footprint, and the level of ongoing partnership you want after launch. We don't publish a sticker price because we'd be lying if we did. We tell you what it costs and what the timeline looks like during discovery, before you commit.
What's included in the one-time setup fee?+
The $300 setup fee covers your complete platform configuration: pre-built mortgage automations, pipeline setup, campaign loading, branding integration, and guided onboarding. You're not getting a blank CRM. You're getting a fully-built marketing system configured specifically for mortgage professionals, ready to execute from day one.
What are usage credits?+
Usage credits cover the cost of sending emails, SMS messages, and making calls through the platform. Launch includes $20/month and Scale includes $30/month in free credits. Most producers find this covers their regular activity. If you need more, additional usage is billed at cost. No markup.
Can I switch plans later?+
Absolutely. You can upgrade from Launch to Scale at any time, and your transition is seamless. Downgrading is just as easy. No penalties, no waiting periods. We want you on the plan that fits your current stage.
Is there a contract or commitment?+
Launch, Scale, and Teams subscriptions are all offered month to month. Plan changes, cancellation timing, and separately scoped work are governed by the applicable subscription and order terms.
What are Open Office Hours?+
Open Office Hours are live video sessions with our team where you can ask questions, get platform help, troubleshoot campaigns, and learn best practices. Scale and Teams members get 3 sessions per week. Real people who understand mortgage. Not chatbots. Not outsourced.
How does LeadEngine work with Scale?+
LeadEngine is available as an add-on for Scale clients who are ready to run managed Google Ads, mortgage landing pages, and quality-based follow-up strategy through their Empower LO system. Ad spend is separate.
How fast can I get started?+
Platform onboarding timing depends on account access, configuration, and customer readiness. Custom Build timing is established during discovery and the written project scope. We confirm the expected steps and schedule before work begins.
What if I'm not technical?+
That's exactly who we built the Platform for. Your system comes pre-configured and ready to go. Our onboarding team walks you through everything, and Open Office Hours give you ongoing access to help whenever you need it. You don't need to be a tech expert to run world-class marketing.

Pick the fit. We'll handle the rest.

Choose the Empower LO Platform for a productized system or a Custom Build when you need HighLevel modeled around your mortgage company. Either way, we confirm the onboarding steps, scope, and expected timing before work begins.

Start on the Platform Scope a Custom Build
Or book a strategy call →