AUTOMATION & FOLLOW-UP

The System That Follows Up
When You Can't.

Every loan officer knows follow-up wins deals. But you're in closings, on calls, and living your life. Empower LO's automation engine handles the outreach you can't, 24/7, 365 days a year.

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50M+
Emails & Texts Sent
<2 min
Average Speed-to-Lead
24/7
Always Running
7+ Years
Proven & Refined
THE PROBLEM

The #1 Reason LOs Lose Deals

It's not your rates. It's not your product lineup. It's not your marketing. It's your follow-up.

Studies show that leads contacted within 2 minutes are 21x more likely to convert than leads contacted after 30 minutes. But the average loan officer takes over 4 hours to respond to a new lead. By then, three other LOs have already called.

And it's not just new leads. Past clients forget you in 18 months. Realtors stop referring if they don't hear from you. Birthday and anniversary touchpoints get missed. Rate changes happen and nobody tells your database.

The solution isn't "try harder." The solution is a system that does it for you.

AUTOMATION #1

Speed-to-Lead

When a new lead comes in, from any source, they get contacted in under 2 minutes. Automatically. Before they even close the browser tab.

New Lead → Instant Response

Trigger New lead submits a form (Zillow, Google Ads, your website, Facebook, any source)
→
Action SMS sent within 90 seconds. Email sent. Voicemail drop queued. Contact added to pipeline as "New Lead."
→
Result Lead is engaged before they talk to anyone else. If they reply, you get notified. If not, follow-up sequence continues.
Example SMS, Sent at 8:49 AM (lead submitted at 8:47 AM)
Hi Sarah, this is Mike with Summit Mortgage. I see you're looking at homes around $385K, great choice! I'd love to run some quick numbers for you. Do you have a couple minutes to chat today?
AUTOMATION #2

Birthday & Home Anniversary

The easiest touchpoints you'll ever send, and the ones most LOs miss. Empower LO sends personalized birthday and home anniversary messages automatically, keeping you top-of-mind with zero effort.

  • Birthday Outreach, Personalized text and email on their birthday. Simple, thoughtful, effective.
  • Home Anniversary, "Happy 3 years in your home!" messages that remind them you exist, and that you're their mortgage person.
  • Always On, Once a contact has a birthday or close date, they're in the system. Forever. No manual reminders needed.
Birthday Automation
SMS, Sent automatically on contact's birthday
Happy birthday, Sarah! 🎂 Hope you have an amazing day. If you ever need anything mortgage-related, or know someone who does, I'm always here. Enjoy your day!
Email, Home Anniversary (Year 2)
Subject: Happy 2 Years in Your Home, Sarah! 🏠

Can you believe it's been 2 years since you closed on your home? Time flies! If you're curious about your home's current value or thinking about refinancing, I'd be happy to run the numbers. No pressure, just here if you need me.
AUTOMATION #3

Past Client Nurture

Your past clients are your most valuable asset. They'll buy again, refinance, and refer friends, but only if they remember you. Most LOs go silent after closing. Empower LO keeps the relationship alive automatically.

  • Monthly Value Emails, Market updates, homeownership tips, and rate insights that feel helpful, not salesy
  • Quarterly Check-Ins, Personal-feeling text messages that keep you top-of-mind
  • Referral Requests, Timed asks for referrals and reviews, spaced naturally throughout the year
  • Rate Alert Triggers, When rates drop significantly, past clients get notified that refinancing might make sense
Past Client Nurture, 12-Month Cycle
Month 1, Welcome + Review Request ✓ Email + SMS
Month 3, Homeownership Tips ✓ Email
Month 6, Check-In + Referral Ask ✓ SMS
Month 9, Market Update ✓ Email
Month 12, Anniversary + Value Check ✓ Email + SMS
AUTOMATION #4

Realtor Partner Drips

Building agent relationships is a long game. Empower LO's realtor drip campaigns keep you visible to agents over weeks and months, sharing value, not just asking for business.

Agent Added → Nurture Begins

Trigger You tag a contact as "Realtor" or add them to your agent pipeline
→
Action 12-step email + SMS sequence over 90 days: value content, co-marketing offers, market stats, and a meeting request
→
Result Agents hear from you consistently. When their buyer needs a lender, you're the one they think of.
Example Email, Step 3 of Realtor Drip (Day 7)
Subject: Quick question about your listings

Hey Tom, I noticed you've got some great listings in the $350–450K range. I've been pre-approving a lot of buyers in that exact bracket lately. Would it be helpful if I sent qualified buyers your way when they're shopping in your area? Happy to set something up. No strings.
AUTOMATION #5

Rate Alert Campaigns

When rates move, your database should hear about it from you, not from a competitor's Facebook ad. Empower LO makes it easy to blast rate updates to targeted segments of your contacts.

  • Segment by Loan Type, Send FHA rate drops to FHA borrowers, VA updates to veterans
  • Past Client Refi Triggers, Alert past clients when rates drop below their current rate
  • Pre-Built Templates, Professional rate alert emails and texts, ready to customize and send
  • Multi-Channel, Email + SMS together for maximum visibility
Rate Alert, SMS Template
SMS, Rate Drop Alert
Hey Sarah! Quick heads up, rates just dropped to 6.125% on 30-year conventional. That's the lowest we've seen in 3 months. If you or anyone you know is thinking about buying or refinancing, now's a great time to lock in. Want me to run some numbers?, Mike, Summit Mortgage
THE BIGGER PICTURE

These Automations Don't Just Run. They Compound.

Here's what happens when all five automation types run simultaneously: a new lead gets contacted instantly. If they don't convert today, they enter long-term nurture. Their birthday gets remembered. If they're an agent, they get the partner drip. When rates change, everyone relevant gets notified.

Your database doesn't go cold. Leads that said "not right now" hear from you 6 months later when they're ready. Past clients refer their friends because you stayed in touch. Agents send you deals because you never stopped providing value.

This is the compound effect of consistent, automated communication. And it's why Empower LO clients have sent over 50 million emails and texts through the platform since 2018.

50,000,000+

emails and texts sent by Empower LO clients since 2018

FAQ

Frequently Asked Questions

What automations come pre-built with Empower LO?+
Every account includes: speed-to-lead sequences, birthday and home anniversary campaigns, past client nurture drips, realtor partner touchpoint campaigns, new lead follow-up (email + SMS + voicemail), rate alert notifications, and review request automation. These are built and running from day one.
How does speed-to-lead automation work?+
When a new lead enters your pipeline from any source (Google Ads, Zillow, Facebook, website form), Empower LO automatically sends a personalized text and email within seconds. If the lead doesn't respond, the system follows up on a proven cadence. Average speed-to-contact is under 2 minutes.
Can I customize the automated campaigns?+
Yes. All pre-built campaigns are fully editable. You can modify messaging, timing, channels, and triggers. But most LOs find the defaults work well out of the box because they're built on years of mortgage marketing data.

Explore More Features

CRM & Pipeline Marketing AI Conversations Reporting Custom Mortgage Automations

Stop Losing Deals to Slow Follow-Up.

Get the automation engine that's sent 50M+ messages for mortgage professionals. Pre-built, pre-loaded, and ready to run from day one.

Your next client is waiting. Don't make them wait too long.

See Plans & Pricing → Explore the Full Platform