MARKETING & CAMPAIGNS

Mortgage Marketing That's
Already Built for You.

Email campaigns, SMS sequences, social content, and landing pages — all designed by mortgage marketers who've sent 50M+ messages. Not generic templates. Real campaigns that convert.

See Plans & Pricing → Explore the Platform
MULTI-CHANNEL

One Platform. Every Channel.

Your borrowers and agents are on email, text, social media, and the web. Empower LO lets you reach all of them from one dashboard — with campaigns pre-built for every channel.

Email Campaigns

Broadcast emails, drip sequences, and triggered campaigns. Professional templates with your branding, designed for mortgage-specific scenarios.

  • Rate drop alerts
  • Market update newsletters
  • Past client nurture
  • Open house invitations

SMS Marketing

Text messages get read. 98% open rate, usually within 3 minutes. TCPA-compliant messaging with opt-out management built in.

  • Speed-to-lead texts
  • Appointment reminders
  • Milestone notifications
  • Birthday & check-ins

Social Media

Schedule and publish to Facebook, Instagram, Google Business, and LinkedIn. Plan your content calendar and stay consistent without the daily grind.

  • Content calendar planning
  • Multi-platform publishing
  • Engagement tracking
  • Mortgage content ideas
WHAT GETS SENT

Real Campaign Examples

These aren't mockups. These are the actual campaigns running inside Empower LO accounts right now. Professional, personal, and built for mortgage.

Rate Drop Alert Campaign

Triggered manually when rates drop significantly. Sent to your entire active database or targeted segments.

Email
Subject: Rates just dropped — here's what it means for you

Hey [First Name],

Just a quick heads up — mortgage rates dropped to 6.125% this week on 30-year conventional. That's the lowest we've seen since last fall.

If you've been thinking about buying, this could save you $180/month compared to where rates were 6 weeks ago. And if you already own, it might be worth checking if a refi makes sense.

Want me to run some numbers? No pressure, just good info.

— [Your Name]
SMS (sent same day)
Hey [First Name]! Quick update — rates just dropped to 6.125% on conventional 30-year. That's a big move. If you or anyone you know is thinking about buying or refinancing, now's a great time to lock in. Want me to run the numbers?

Post-Close Congratulations

Triggered automatically when a contact moves to "Funded" in your pipeline.

Email — To Borrower
Subject: Congratulations on your new home! 🏠🎉

[First Name],

It's official — you're a homeowner! Congratulations on closing on [Property Address]. This is such an exciting milestone, and I'm glad I could be part of it.

A few things to keep in mind as you settle in: [homeownership tips]. And if any of your friends or family are looking to buy or refinance, I'd love to help them too.

Welcome home!
— [Your Name]
Email — To Referring Agent
Subject: Your client just closed! 🎉

Hey [Agent Name],

Just wanted to let you know — [Client Name] officially closed today on [Property Address]. Everything went smoothly and they're thrilled.

Thanks for the referral! Always a pleasure working with you. Let me know if you have any other buyers who need pre-approval — happy to take great care of them.

— [Your Name]

Monthly Market Update (to Agents)

Scheduled monthly to your realtor partner list. Positions you as a market expert.

Email — Monthly to Realtor Partners
Subject: February market update — what your buyers should know

Hey [Agent Name],

Here's your quick February mortgage market update:

• 30-year conventional: 6.25% (down from 6.5% last month)
• FHA 30-year: 5.875%
• Inventory in [Area] is up 12% month-over-month
• Average days on market: 34 (down from 41 in January)

Bottom line for your buyers: rates are trending down and inventory is improving. Great time to get pre-approved if they haven't already.

Need a pre-approval letter for any of your clients? I can usually turn those around same-day.

— [Your Name]
ANALYTICS

Know What's Working. Kill What's Not.

Every campaign tracks opens, clicks, replies, and conversions. See which emails your database actually reads, which texts get responses, and which campaigns generate appointments.

  • Open & Click Rates — Real-time tracking on every email and SMS campaign
  • Reply Tracking — See which messages start conversations
  • Conversion Attribution — Track which campaigns lead to booked appointments and closed loans
  • A/B Testing — Test subject lines, send times, and messaging to optimize performance
  • Unsubscribe Management — Automatic compliance with clean list management
Campaign Performance — Last 30 Days
42.1%
Email Open Rate
↑ 5.2% vs industry avg
98.2%
SMS Delivery Rate
↑ TCPA compliant
23
Appointments Booked
↑ 31% month-over-month
4.8x
ROI on Campaigns
↑ per $1 spent
CONTENT PLANNING

A Content Calendar That Thinks Like an LO

Stop staring at a blank screen wondering what to post. Empower LO comes with content ideas and templates mapped to the mortgage calendar — rate environment changes, seasonal buying patterns, tax season, and more.

  • Monthly Themes — Pre-planned content themes aligned to what buyers and agents care about each month
  • Multi-Platform Scheduling — Write once, publish to Facebook, Instagram, Google Business, and LinkedIn
  • AI Content Writer — Generate custom posts, emails, and social content when you need something unique
  • Template Library — Dozens of mortgage-specific content templates you can customize and use
Content Calendar — February
Feb 3 Market Update Email to Database
Feb 7 "Tax Refund as Down Payment" Social Post
Feb 14 "Love Your Home" Valentine's Campaign
Feb 20 Agent Partner Newsletter
Feb 25 Spring Market Preview Social Post

Explore More Features

Automation CRM & Pipeline AI Conversations Reporting

Stop Guessing What to Send.

Get pre-built mortgage marketing campaigns that are already written, already designed, and ready to send from day one.

50M+ messages sent. Campaigns refined over 7 years. Your marketing, handled.

See Plans & Pricing → Explore the Full Platform