The great thing about the fact that the best companies in consumer direct mortgage lead generation use Google Ads, is that Google Ads are fairly easy to reverse engineer. It's pretty straight forward to break down exactly what companies like Veterans United, Rocket Mortgage, and LendingTree are doing, and we'll show you on our call!

As far as the costs, Google doesn't prioritize someone based on their overall budget. Each click is bid for in a real time auction environment, and there are plenty of opportunities to take market share from big named competitors.

This question is why we exist as a company. Our founder, Michael McAllister, is a former loan officer who used the earliest version of this exact system to build his mortgage business without chasing real estate agents. Since 2018, we've been helping LOs do the same thing under the same name, and have maintained our great reputation while building lifelong friendships with many of our clients, some of which are still around today from our first year of business!

Empower LO started with a vision of replacing traditional lead selling companies with a model that favored individual originators over consumer direct call centers. We've found that operating as a partner in your business and helping you with everything from automated lead follow up, to best practices for converting leads into applications, gives us the best opportunity to deliver that.

This is what makes Ascend by Empower LO so great! When you work with us, you're plugging into the best support system of any marketing platform/CRM in the mortgage industry. Whether it's our community of producers, our self-paced online trainings, or Open Office Hours Zoom calls, we make it easy for you to get the help you need, when you need it.