THE PLATFORM

Everything a Mortgage Professional Needs. Nothing You Don't.

A complete marketing and CRM platform built specifically for loan officers — pre-configured, pre-loaded with mortgage campaigns, and ready to execute from day one. Not another blank CRM with a "good luck."

See Plans & Pricing → Watch the Demo
HOW IT WORKS

Your Marketing System, Built and Running in Days

Most platforms hand you a login and wish you luck. We hand you a fully-configured marketing machine with campaigns already loaded, automations already built, and support from people who've actually originated loans.

01

Sign Up & Get Configured

Your account is built with mortgage-specific pipelines, campaigns, automations, and templates. Not from scratch — from years of proven mortgage marketing.

02

Guided Onboarding

We walk you through branding, database import, and activating your first campaigns. You're live and marketing within a week — not a quarter.

03

Execution on Autopilot

Campaigns run. Follow-ups fire. Your database stays warm. You focus on closing loans while the system handles the marketing you never had time for.

SECURITY & COMPLIANCE

Enterprise-Grade Security. Mortgage-Industry Compliance.

Built on HighLevel's SOC 2 compliant infrastructure with bank-level encryption, role-based access controls, and TCPA-compliant messaging. Your data and your borrowers' data are protected at every layer.

SOC 2 Compliant
TCPA Compliant
256-bit Encryption
Role-Based Access
CRM & PIPELINE

Every Lead, Every Borrower, Every Deal — One Place.

Stop juggling spreadsheets, your LOS, and three different apps. Empower LO gives you a mortgage-specific CRM with pipelines built for how loan officers actually work.

  • Mortgage Pipelines — Pre-built stages from new lead to closed loan, customizable to your process
  • Smart Contact Profiles — Full history of every interaction, email, text, call, and note in one timeline
  • Lead Source Tracking — Know exactly where every lead came from and what converted
  • Custom Fields — Track loan amounts, property types, LOS status, and anything else you need
  • Tags & Segments — Organize contacts by status, source, campaign, or any criteria you define
Pipeline — Purchase Leads
New Lead 8
Sarah Mitchell Zillow · 2 min ago
James Cooper Google Ads · 14 min ago
Contacted 5
Maria Torres SMS sent · 1 hr ago
Pre-Qual'd 3
Rachel Kim $385K · Conventional
AUTOMATION & FOLLOW-UP

Follow-Up That Never Forgets. Campaigns That Never Stop.

The #1 reason loan officers lose deals? Slow follow-up. The #1 reason past clients forget you? No nurture. Empower LO's automation engine solves both — running 24/7 whether you're in closings or on vacation.

  • Speed-to-Lead — New leads get contacted in under 2 minutes via text, email, or voicemail drop
  • Long-Term Nurture — Past clients and referral partners hear from you consistently, automatically
  • Birthday & Anniversary — Never miss a touchpoint. Messages go out on time, every time
  • Multi-Channel Sequences — Email, SMS, voicemail drops, and more — all in one workflow
  • Trigger-Based Logic — If/then branching based on opens, clicks, replies, and custom events
Automations Running Now
Birthday Campaign 47 sent today
Past Client Nurture 312 emails this week
New Lead Follow-Up < 2 min response
Realtor Partner Drip 24 partners active
MARKETING & CAMPAIGNS

Pre-Built Mortgage Campaigns. Not Generic Templates.

Every campaign in Empower LO was built by mortgage marketing operators — not designers who've never seen a rate sheet. Email sequences, social content, landing pages, and nurture flows designed for how borrowers actually think and act.

  • Campaign Library — Dozens of ready-to-deploy mortgage campaigns for every scenario
  • Email Templates — High-quality, branded emails for rate updates, market news, milestones, and more
  • Landing Pages & Funnels — Lead capture pages optimized for mortgage conversion
  • Social Media Planner — Schedule and publish mortgage content across platforms
  • AI Writer & Image Generator — Create custom content when you need something beyond the library
Campaign Library
Rate Drop Alert Email + SMS · 3 steps
Active
Birthday Outreach Email + Text · Automated
Active
Home Anniversary Email · Annual trigger
Active
Realtor Partner Nurture Email + SMS · 12 steps
Ready
Market Update Email · Monthly
Ready
AI CONVERSATIONS

AI That Talks Like a Loan Officer. Not a Chatbot.

When a lead comes in at 9 PM on a Saturday, your AI assistant responds instantly — with mortgage knowledge, not generic scripts. It qualifies leads, answers rate questions, and books appointments while you're living your life.

  • Instant Lead Response — AI engages new leads in under 60 seconds, any time of day
  • Mortgage-Trained — Understands loan types, qualification basics, and common borrower questions
  • Appointment Booking — Qualifies and schedules directly into your calendar
  • Human Handoff — Seamlessly transitions to you when the conversation needs a personal touch
  • Multi-Channel — Works across SMS, web chat, and social media DMs
AI Conversation — New Lead ● AI Active
Hi, I'm looking at buying my first home. What rates do you have for FHA? 9:47 PM
Great question! FHA 30-year fixed is at 6.25% today. Are you looking at a specific price range? I can run some quick numbers for you right now. 9:47 PM · AI Assistant
Around $350K. Is that doable with like 3.5% down? 9:48 PM
Absolutely — $350K with 3.5% down is $12,250. Your estimated monthly payment would be around $2,180. Want me to set up a quick call with your loan officer to get you pre-qualified? I have openings tomorrow. 9:48 PM · AI Assistant
✓ Appointment booked for tomorrow 10:00 AM
INTEGRATIONS

Connects to Your Existing Stack. Replaces What You Don't Need.

Empower LO integrates with the tools you already use — your LOS, lead sources, calendars, and more. And it replaces the five other apps you're paying for but barely using.

LOS Integration

Sync with Encompass, Byte, LoanSifter, and more. Loan status updates flow automatically.

Lead Sources

Zillow, LendingTree, Google Ads, Facebook — leads import automatically into your pipeline.

Calendar Sync

Google Calendar and Outlook integration. Appointments book directly into your schedule.

Zapier & API

Connect to 5,000+ apps through Zapier or build custom integrations with our API.

Social Media

Publish to Facebook, Instagram, Google Business, and LinkedIn from one dashboard.

Communication

SMS, email, voicemail drops, and web chat — all from a single unified inbox.

TEAM MANAGEMENT

Visibility, Standardization, and Execution Across Every Producer.

For team leaders and branch managers who need more than a shared login. Empower LO gives you the tools to deploy marketing at scale, onboard new hires fast, and see exactly what's working across your team.

  • Team Snapshots — Quickly deploy proven account configurations to new team members
  • Lead Distribution — Round robin, weighted routing, and custom rules for incoming leads
  • Brand Consistency — Shared templates, campaigns, and assets ensure every producer stays on-brand
  • Bulk Onboarding — Get new hires live in days, not months, with pre-built account templates
  • Dedicated Account Manager — A single point of contact who knows your team and your goals
Learn More About Teams →
Team Overview — Q4 Performance
JD
Jessica Davis Sr. Loan Officer
342Contacts
89%Follow-up
●Active
MT
Marcus Thompson Loan Officer
218Contacts
76%Follow-up
●Active
KR
Kelly Rodriguez New Hire · Week 2
47Contacts
94%Follow-up
●Onboarding
REPORTING & ANALYTICS

Know What's Working. Without Chasing People for Numbers.

Real-time dashboards show you exactly what's happening — campaign performance, lead sources, response rates, and pipeline health. For individuals, it's clarity. For teams, it's accountability.

  • Campaign Analytics — Open rates, click rates, response rates, and conversions for every campaign
  • Lead Source ROI — See which sources are actually producing closed loans, not just clicks
  • Pipeline Reports — Where deals are, how long they've been there, and what needs attention
  • Team Dashboards — Per-producer activity, follow-up rates, and marketing engagement at a glance
  • Custom Reports — Build the reports you need, export the data you want
Campaign Performance — Last 30 Days
14,283
Emails Sent
↑ 23%
42.1%
Open Rate
↑ 5.2%
847
SMS Delivered
↑ 18%
23
Appts Booked
↑ 31%
Zillow
$12.4K
Google Ads
$9.8K
Referrals
$7.2K
Past Clients
$6.1K
2,500+
Loan Officers Served
50M+
Emails & Texts Delivered
7+ Years
Serving the Mortgage Industry
4.9 ★
51 Google Reviews

See the Platform in Action.

Stop paying for tools you're not using. Start with a system that's already built, already loaded, and ready to execute your mortgage marketing from day one.

Built by mortgage operators. Trusted by 2,500+ loan officers served.

See Plans & Pricing → Watch the Demo
Or book a strategy call →