Exclusive AIME member benefit
Turn more opportunities into conversations, applications, and repeat business with the mortgage-specific CRM, automation, marketing, and support system built for independent originators.
The 50% member benefit applies to the applicable one-time setup fee across every Empower LO service.
Trusted by mortgage brokers and teams across the country
AIME member plans
Launch and Scale are available online. Teams is configured around your roster and implementation needs, so we confirm the scope with you directly.
Public monthly pricing is shown only for Launch and Scale. Teams, LeadEngine, and Custom Builds are priced after the relevant roster, market, or implementation scope is confirmed.
All plans include the mortgage-specific core system. Support, integration, add-on eligibility, and team controls expand as you grow.
| Feature | Launch | Scale | Teams |
|---|---|---|---|
| Platform & Tools | |||
| Multi-Channel Conversations | ✓ | ✓ | ✓ |
| Email Templates Library | ✓ | ✓ | ✓ |
| Pre-Built Mortgage Automations | ✓ | ✓ | ✓ |
| Appointment Scheduler | ✓ | ✓ | ✓ |
| Website, Form & Funnel Builder | ✓ | ✓ | ✓ |
| Social Media Planner | ✓ | ✓ | ✓ |
| AI Writer & Image Generator | ✓ | ✓ | ✓ |
| API & Zapier Integrations | ✓ | ✓ | ✓ |
| Unlimited Admin & Support Users | ✓ | ✓ | ✓ |
| Support & Community | |||
| Chat & Ticket Support | ✓ | ✓ | ✓ |
| Open Office Hours (weekly) | — | 3x | 3x |
| LOS Integration Support | — | ✓ | ✓ |
| Dedicated Account Manager | — | — | ✓ |
| Growth Add-Ons | |||
| Free Monthly Usage Credits | $20 | $30 | Custom |
| LeadEngine Add-On Eligibility | — | ✓ | ✓ |
| Team Features | |||
| Team Snapshot Management | — | — | ✓ |
| Advanced Lead Distribution | — | — | ✓ |
| Team-Level LOS Integrations | — | — | ✓ |
| Custom Account Configuration | — | — | ✓ |
Swipe horizontally to compare every plan.
The execution gap
It may be a lead that never got the right follow-up, a past client who forgot to call, or a referral partner who hears from you only when you remember. Empower LO turns that scattered opportunity into a system.
Manual outreach, inconsistent speed-to-lead, and disconnected tools make growth dependent on memory.
Pipeline stages, campaigns, tasks, conversations, and appointment paths work together from one place.
More consistent follow-up helps your team convert, nurture, retain, and ask for the next referral.
The mortgage operating system
Empower LO gives you one place to see the pipeline, manage conversations, automate follow-up, schedule appointments, publish campaigns, and measure what is moving.
Automation that does real work
Build consistent communication around the moments that matter: new inquiry, application, pre-approval, milestone update, closing, review request, database nurture, and past-client retention.
One connected growth loop
The Platform connects the front of the funnel to the relationships already inside your business.
Landing pages, forms, social scheduling, campaigns, and optional paid lead generation create new opportunities.
Fast multi-channel response, appointment booking, AI conversations, and clear pipeline ownership move people forward.
Mortgage-specific campaigns keep borrowers, agents, referral partners, and your database connected over time.
Milestone updates, review requests, newsletters, and past-client workflows compound each closed relationship.
Customer proof
Real customers on the workflows, support, and day-to-day execution they get from Empower LO.
“The feature that I love the most is the workflows. Nothing was able to produce workflows and automation like Empower LO does.”
“I do not want to build out my CRM. I want it to work the way that I need it to work. And that is what Empower LO gave me.”
Real customer feedback
Real feedback from real mortgage professionals who rely on Empower LO every day.
I have Empower and their level of customer service and value is unmatched!
I just recently switched from LendingPad to ARIVE, and switched to Empower LO. Best support I’ve ever had from a CRM—the response and helping me custom setup things. Workflows, triggers, even landing pages. The stuff that when I tried to do on my own took forever and never came out right.
I’ve been impressed with Empower LO. The support has been great. And don’t be afraid to ask for customizations.
Empower LO all day long. I coach and help LOs set up, implement, and manage CRMs for their business, and it is by far the best and easiest system to do it on!
Meta ads, AI appointment setter, round robin to my LOs when needed, automated follow-up sequences, call tracking. All of it lives in one place and it actually works together!
I’m a big fan. I have been working with them for months, and they have been incredible. They outlined a written scope of work, delivered on every deadline, and did exactly what was agreed upon. I am currently working with them to enhance our base system and make it even better. Highly recommend.
Empower has great support with great people!
Empower LO is the best. I just did a quick, easy RETR automation and added custom fields for volume. Works amazing. Lots of AI and amazing support with open office hours to get help building, problem solving, and strategizing!
Empower’s support is great. They are very responsive and helpful when you need to build something. They also have open office hours weekly.
As a one-woman shop, I love Empower LO. They do a lot of the heavy lifting for me when helping me with my CRM. It will work with Empower LO, and they will even help you make sure the integration goes smoothly.
Choose how you work with us
Start with the productized Platform, deploy it across a team, or scope a custom HighLevel implementation around your operating model.
A mortgage-specific CRM, marketing, automation, and conversation system that is ready to execute—not a blank account.
Deploy shared standards across producers while keeping lead distribution, brand governance, onboarding, and visibility organized.
Architecture, HighLevel configuration, integrations, permissions, workflows, documentation, and training scoped around your business.
LeadEngine combines managed Google Ads, mortgage landing pages, CRM delivery, and follow-up strategy. It is designed to plug into an established Empower LO system—not replace the Platform.
We review your market, offer, capacity, and readiness before recommending a campaign.
Our team manages the Google Ads campaign and mortgage-focused conversion experience.
Leads flow into Empower LO where assignments, conversations, tasks, and nurture begin.
Performance is managed around lead quality and conversion feedback—not clicks alone.
Implementation, not a login
Your setup is structured around configuration, onboarding, launch, and continued support—not a blank CRM and a playlist of videos.
Choose a Platform plan or define the roster, market, and implementation needs for a scoped service.
We prepare the mortgage pipeline, workflows, campaigns, branding, permissions, and relevant integrations.
Your team learns how contacts enter, what the system does, and where human follow-up belongs.
Support, Open Office Hours, usage visibility, and optional services help the system mature with you.
Ready when you are
Your AIME member setup benefit follows you to the option that fits.
$150 setup for AIME members
$150 setup for AIME members
Private pricing · 50% off setup
Frequently asked questions
Plan details, setup, usage, support, add-ons, and the AIME member benefit.
Choose Launch or Scale online, or talk with our team about Teams, LeadEngine, or a Custom Build. We will confirm the right fit and your AIME member setup discount before work begins.
