Handwritten Cards: Blending Automation & Personalization

In the world of mortgage marketing, using personalized thank you cards can go a long way in building relationships with clients. With the right tools, it's a simple and cost-effective way to make a la... ...more

Mortgage Business ,Mortgage Lead Generation &Marketing for Loan Officers

March 22, 2023•6 min read

3 Reasons Loan Officers Struggle With Internet Mortgage Leads

There is enormous opportunity in the market if you understand the relationship between volume and buyer intent in the online world. ...more

Mortgage Business ,Mortgage Lead Generation

February 10, 2023•8 min read

Reasons LOs Are Becoming Mortgage Brokers

There are three key reasons why loan officers are becoming mortgage brokers. Rate competitiveness, access to technology, and the autonomy of their business. ...more

February 01, 2023•4 min read

Are Tiktok Ads The Next Big Thing In Mortgage Marketing As A Loan Officer?

Want more mortgage leads? Try Google PPC for better results in your mortgage marketing efforts. Forget TikTok. ...more

Mortgage Business ,Social Media for Loan Officers

January 25, 2023•4 min read

Use the Loan Originator's Law of the Vital Few to 3X (or more) Your Revenue

The gist of the 80/20 rule is that 80 percent of results come from just 20 percent of the action. We know how to make that golden 20 percent to pull you over the six-figure finish line by using qualit... ...more

Mortgage Business ,Mortgage Lead Generation &Marketing for Loan Officers

January 13, 2023•7 min read

The Loan Originators Law of the Vital Few

80 percent of your mortgage loan income comes from 20% of your efforts and activities. Don’t focus on marginal results. Focus on reliable results. ...more

Mortgage Business ,Mortgage Lead Generation &Marketing for Loan Officers

January 09, 2023•5 min read