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Handwritten Cards: Blending Automation & Personalization

Handwritten Cards: Blending Automation & Personalization

In the world of mortgage marketing, using personalized thank you cards can go a long way in building relationships with clients. With the right tools, it's a simple and cost-effective way to make a la... ...more

Mortgage Business ,Mortgage Lead Generation &Marketing for Loan Officers

March 22, 20236 min read

3 Reasons Loan Officers Struggle With Internet Mortgage Leads

3 Reasons Loan Officers Struggle With Internet Mortgage Leads

There is enormous opportunity in the market if you understand the relationship between volume and buyer intent in the online world. ...more

Mortgage Business ,Mortgage Lead Generation

February 10, 20238 min read

Use the Loan Originator's Law of the Vital Few to 3X (or more) Your Revenue

Use the Loan Originator's Law of the Vital Few to 3X (or more) Your Revenue

The gist of the 80/20 rule is that 80 percent of results come from just 20 percent of the action. We know how to make that golden 20 percent to pull you over the six-figure finish line by using qualit... ...more

Mortgage Business ,Mortgage Lead Generation &Marketing for Loan Officers

January 13, 20237 min read

The Loan Originators Law of the Vital Few

The Loan Originators Law of the Vital Few

80 percent of your mortgage loan income comes from 20% of your efforts and activities. Don’t focus on marginal results. Focus on reliable results. ...more

Mortgage Business ,Mortgage Lead Generation &Marketing for Loan Officers

January 09, 20235 min read

Mortgage Marketing: CRM vs. Marketing Automation System

Mortgage Marketing: CRM vs. Marketing Automation System

Do you use the terms CRM and Marketing Automation System interchangeably? Don’t worry, that’s common. I often do it, too. However, it’s a mistake, and, although it might seem trivial, the truth is th... ...more

Mortgage Business ,Mortgage Lead Generation

January 06, 20235 min read

Why Top Mortgage Lead Generation Companies Hate Facebook Ads

Why Top Mortgage Lead Generation Companies Hate Facebook Ads

Knowledge is power, and this article contains the secrets and strategies that the Top Mortgage Lead Generation Companies use! Take control of your loan origination business today. By reverse engine... ...more

Mortgage Business ,Mortgage Lead Generation

December 30, 20224 min read

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